Work Portfolio
Created an e-mail marketing campaign targeted to program alumni, current students, and interested donors, choosing a name that was catchy and iconic for Louisiana. Developed a tone that was warm and inviting to make alumni and prospective donors feel like they were apart of our program.
Created an e-mail marketing campaign targeted to program alumni, current students, and interested donors, choosing a name that was catchy and iconic for Louisiana. Developed a tone that was warm and inviting to make alumni and prospective donors feel like they were apart of our program.
2021-2023
By the end of my tenure, my email campaign had almost 400 subscribers—from a small program that, since 1987, has only graduated 185 students.
Designed and wrote copy, paying attention to consistency in marketing language around LSU’s program rebrand (“genre-flexible,” “hybrid”). The image comes from the FAQ page for LSU Creative Writing program.
2023